Venues platform IA & system modernisation

End-to-end modernisation of a multi-site venue platform, improving customer journeys, content operations and the system foundations behind delivery.

Increasing engagement through value-led onboarding

Surfaced editorial value earlier, resulting in a 48% increase in article CTR during the critical first sessions.

Improving checkout conversion with evidence-led experimentation

Shaped a phased checkout optimisation plan using available funnel signals and unmoderated prototype testing to reduce risk before build and A/B testing.

Redefining Show & Tell for the Product Design and Research Team

Improved product maturity, team engagement and contribution.